Webinar: Get Your Business Fit

Ruby Receptionists Customer Service Webinar

This year is your year! Are you ready to flex your customer service muscle and optimize your business to grow?

Did you know that, according to BIA/Kelsey, 169 billion mobile calls are projected to be made annually to businesses by 2020? The combination of click-to-call, the on-demand sentiment of technology, and the power of personal connections has made the phone call more important than ever.

In this webinar, we’ll explore 3 steps to up your customer service game and turn customers into raving fans—inspiring customer-driven word-of-mouth buzz that’ll help you grow!

  • How to take advantage of the increase in smartphone calls to businesses
  • How to build an infrastructure to deliver consistent, exceptional customer experiences
  • How to identify your customer touchpoints and make each interaction delightful

Join us on March 7th | 10:00am

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You Had Me at Hello

Customer Service Phone Tips

Do you believe in love at first sight? I’m not talking about romantic love. I’m talking about product love. That moment you catch sight of something that you have to have?

In 2018, love at first sight is rarer than ever. Every service and product has dozens of competitors, and consumers are only getting more financially conscious—becoming smarter shoppers. They want to learn more before committing.

Now, more than ever, love starts at hello.

The age of customer service is here.

In the United States, in particular, customer service is your superpower as a company. From sales to customer retention, roofing contractors to financial professionals, it’s that moment of “hello” that makes all the difference.

At Ruby, we talk a lot about the power of first impressions. And that’s where it starts. Your first impression kicks off what could be an incredibly positive, or frustrating, relationship with a potential customer.

Of course, that’s just your first “hello.” Everything that follows is just as important. How your sales team, customer support, and receptionists interact with customers and potential customers defines your relationships.

Every interaction is a “hello”—an opportunity to blow their socks off and win them over.

Here are three reasons your “hello” is the key to the hearts of your audience.

1. Your “Hello” Shows You Care

Do you:

  • Answer the phone when potential customers call?
  • Respond to email timely and in a friendly voice?
  • Support your customers throughout their entire lifecycle—from potential customer to long-time groupie?

If your answer to any of these questions is “no,” your customers probably don’t know you care about them. When there are hundreds of lawyers, dozens of HVAC professionals, and thousands of retailers to choose from… why would they choose your business?

According to a Walker study, by the year 2020, 86% of customers will pay more for a better customer experience.
On top of that, according to Invoca, 80% of customers said a positive phone experience is likely to make them a repeat customer.

Surveys say your customers (and potential customers) care about customer service. Do you?

2. Your “Hello” Builds Trust

Once you’ve gotten past step one—earning a customer and showing you care—it’s time to start building real trust. You want your customers to be so in love with your brand that, if a cheaper option shows up knocking on their front door with roses in hand, they won’t answer.

Consumers want to work with or buy from companies they trust. It’s your responsibility, as a business trying to win their hearts, to prove to them that they can trust you with consistently excellent customer service.

3. Your “Hello” Builds Loyalty

I’m extremely loyal to my plumber. Is he the cheapest? No. Is he the fastest? Still no. But my plumber is the nicest man I’ve ever met. When I called him because my kitchen faucet (completely unrelated to my bathroom remodel project) was leaking, he sat on the phone with me and gave me advice. I love my plumber.

You win their mind with your product and their heart with your service.

Any day, a product or service just as good as yours could come around. Competition is tough, and copy-cat businesses aren’t rare. Heck, I can find dozens of plumbers near me with a simple Google search.

But if you’ve won over their hearts, your customers will stick with you!

Are you looking to win over the hearts of your customers? Check out our free ebook: Using Words to Turn Callers into Clients. In it, Ruby’s VP of Customer Success, Christina Burns discusses how to approach every communication with your customers as an opportunity to spark a connection, gain trust, and earn loyalty!

Download Free eBook

10 Phone Tips for Small Construction Businesses

Between email, social media, and chat services, there are plenty of ways for your customers to reach your small construction business. But it may come as a surprise that 48% of new customers prefer a phone call as the first point of contact for a local business. Though many of us may shy away from phone calls in favor of text messages in our personal lives, professional phone etiquette remains a key skill for all small businesses.

In a recent survey, only 21% of customers reported being satisfied by phone interactions with constructions firms, making construction the sector of the survey with the most room for improvement.

As a construction business, it’s important to stay on top of new client relationships as well as existing projects with friendly and approachable phone etiquette. Whether you have a dedicated receptionist or answering your business phone is a shared responsibility, every time your phone rings it could be a new opportunity.

From the first ring until the end of the call, there are a few simple ways that your construction business can make every phone call count.

Set your company up for success

1. Make your phone number easy to find.

Make sure it’s visible on every page of your website—and that your website itself is more mobile-friendly by using click-to-call links for smartphone users. The goal is to make it as easy as possible to answer questions and break down their barriers to purchase.

2. Make it accessible.

Take it one step further by making sure that your phone number is easily accessible—and correct—wherever your business name appears, including online directories like Google Maps and Yelp. If you want potential customers to contact you, it’s important to make it as easy as possible!

3. Make it memorable.

You may find yourself asking, will people remember my phone number? These days, probably not. But there are steps you can take to make your number more memorable. Vanity numbers associate your business’s phone numbers with the alphabet that appears on our keypads. Think catchy soundbites that speak to your unique business, like 1-800-FLOWERS.

4. Be reachable.

Once you’re certain that your business number is easily accessible, make sure that there is a person ready to pick up and address caller needs. For every caller who goes to voicemail, your business risks losing a potential customer.

Make a great impression

1. Create a great greeting.

A customer-facing phone greeting is made up of three parts: a salutation, your company name, and an offer of assistance. While “hello” works when answering a personal call, try treating your customers to an enthusiastic greeting. Phrasing like “good morning” or “good afternoon” comes across as more friendly than a simple hello. When spread across time zones, “thank you for calling” always gets a customer call off to the right start! Follow your greeting by identifying your business by name. It assures callers that they’ve reached the right person and place! In fact, small construction businesses can go the extra mile by punctuating their telephone greeting with an offer of assistance. Smooth over any initial awkwardness by cutting to the chase—your customer’s needs! “How many I help you today?” or “How may I assist you?” are short, sweet phrases that put the focus on your customer’s reason for calling. In total, your business’s standard telephone greeting should sound something like “Good afternoon! ABC Construction. How may I help you today?” or “Thank you for calling ABC Construction. How may I assist you?” Whether you’re speaking to a potential or returning customer, a three-part telephone greeting will get every call off to the right start.

2. Be confident.

Confidence is key—especially when answering customers’ questions over the phone or putting them on hold. Infuse your voice with positivity and let your caller know you’re finding the best answer to their question. Simple phrases like “I’d be happy to find out! May I place you on hold?” communicates that you’re working to find a solution. In concept, nobody likes to be put on hold. But, when used well, placing a caller on hold gives you the opportunity to fully answer their question with confidence. For more complex queries, offer to call back or put them in contact with the right person. You and your customer will appreciate the time saved by ensuring you have the complete answer ready. Keep a phrase like “Great question! I’ll find the best person to answer it and have them return your call. May I have your telephone number?” or “He keeps his own schedule, but I’ll be sure to have him return your call as soon as possible. May I have your telephone number?” at the ready for your most complex customer queries.

3. Use hold wisely.

The location of the hold button is one of the first things you learn on your business’s phone system. But how do you communicate your rationale for putting a customer on hold? When it comes to putting a customer on hold, it’s better to ask than tell. Ask your customer’s permission to press the hold button with a simple “May I put you on hold?” Of course, your caller may prefer to stay on the line. If that’s the case, stay on the phone and communicate how it is you’re addressing their question or ask how their day is. A hold button is a valuable tool for small businesses, but only when used correctly.

4. Be polite.

Incorporate politeness into your customer service strategy with a few key phrases. While there’s no shortcut for great phone etiquette, saying “please” and “you’re welcome” will go a long way. Phrases like “my pleasure,” “may I,” and “I’d be happy to…” make a conversation feel balanced, pleasant, and natural—especially when it’s your customer’s first point of contact with your business.

5. Smile.

Be sure to smile. You may have heard this piece of advice before, but did you know that you can hear a smile over the phone? Callers will be able to hear the warmth in your voice, and you may find yourself feeling more positive. No one can truly anticipate all of a business’s unique needs, but a smile is an important first step to keeping the conversation upbeat.

6. End the call in style.

When the conversation is winding down, reverse our three-stage greeting for a professional sign off. Be sure that you’ve addressed your customer’s reason for calling by asking if there’s anything else they may need help with. Once the conversation is at a close, thank your caller for reaching out! They’re expressing an interest in your business, so regardless of how the call ends, be sure to thank them for their time. Your final exchange for every call will sound something like “Is there anything else I can help you with today? Thank you for calling ABC Construction. Have a great day!”

While a countless number of communication channels may feed your sales funnel, it’s important to remember that for nearly half of all new customers, a phone call is going to be their first point of contact. As a small construction business, your telephone etiquette is an opportunity to extend your professional courtesy and outshine the competition. Be sure to share these ten tips with anyone who may answer the phone on behalf of your business!

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The Milkshake Solution to Your Product Development Puzzle

In the harried pace to stay ahead in product development, how thorough is your research phase? Are you confident you’re onto the next big thing that your customers actually want or need? Seth Godin says, “Don’t find customers for your product. Find products for your customers.

Product Development - The Milkshake Theory

They want it faster, shinier, first, or free – or do they?

Chasing market share in product development often becomes a competitive quest for being faster, being first, having a whiz-bang feature, or coming in cheaper. Yet, only an evidence-based understanding of your customer can temper the confirmation bias of product development, says a Medium article, explaining the maxim ‘We only make products for ourselves.’ “This is one of the reasons why so many products fail to resonate. They’re created with a hypothetical customer or with no customer at all.”

Key takeaway: Engage your customers in product development. Are there caveats to consider? You betcha!

Henry Ford said it best when he claimed, “If I had asked people what they wanted, they would have said faster horses.”

Gaining feedback directly from customers about their needs and wants is essential. However, the thinkers and dreamers in UX, product development and marketing are the ones charged with casting a vision of what could be, of finding meaningful ways to be different, and discovering new ways to delight customers.

What delights today may come to be expected tomorrow. When first introduced, cup holders in cars may have been a “wow” feature.. Are you impressed by them now or do you expect them as standard?

Key takeaway: Anticipate and exceed customer expectations, constantly.

Stay curious about your customers

Whether it’s faster horses, the next great cup holder, or the proverbial sliced bread, it’s necessary to go beyond product research in the development of products and services. Stay curious. Explore customer behavior! What makes them tick? (Hint: Look beyond customer demographics.)

We are humans, fueled by feelings, motivated by a myriad of influences from physical (hunger, pain) to emotional (nostalgia, peer pressure). Engineering a product without taking into account the world your customers live and work in to help you understand how and why your customers engage with your company is short-sighted.

Clay Shirky wrote in his book, Cognitive Surplus, about a team of researchers hired by McDonald’s. The subject? They wanted to improve sales of their milkshakes:

“Should the shakes be thicker? Sweeter? Colder? Almost all of the researchers focused on the product. But one of them, Gerald Berstell, chose to ignore the shakes themselves and study the customers instead. He sat in a McDonald’s for eighteen hours one day, observing who bought milkshakes and at what time. One surprising discovery was that many milkshakes were purchased early in the day. Berstell also garnered three other behavioral clues from the morning milkshake crowd: the buyers were always alone, they rarely bought anything besides a shake, and they never consumed the shakes in the store.

The key to understanding what was going on was to stop viewing the product in isolation and to give up traditional notions of the morning meal. Berstell instead focused on a single, simple question: “What job is a customer hiring that milkshake to do at eight A.M.?”

Key takeaway: Ask new questions. Embrace new insights.

Explore the role of customer behavior and feedback in your product development. Look beyond the features and attributes of your market offering and consider ‘what job are your customers hiring that product/service to do?’ What you learn may seem unusual or even run contrary to what you thought you knew about your products and your customers. Don’t deny what’s different. The unusual can be a clue to uncover your next competitive advantage and the key to unlocking greater customer delight!

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Benefits of Remote Receptionists for Construction Businesses

Remote Receptionist Service for Construction Businesses
New data from financial information company Sageworks shows seven of the top 10 industries with the highest sales growth are related to construction. However, Sageworks also reports that the construction sector has below average profitability relative to other small businesses. For construction business owners, the opportunity for financial success is ample. So why are so many failing to attain it?

Customer service may be playing a big part. Walker Info anticipates by 2020 customer service will overtake price and product as the key differentiator for businesses. And for growing businesses, the phone is a critical customer touchpoint: 80% of callers are likely to become repeat customers after a positive phone experience, 74% are likely to choose another vendor after just one bad experience.*

As a contractor, good customer service sets you apart from the competition—but being available whenever a customer calls is incredibly challenging. A remote receptionist service can help you deliver exceptional service to every caller, while increasing your productivity and profitability. Here’s how:

Make great first impressions. According to Consumer Reports, 72% of callers who reach an automated answer will hang up without leaving a message—and potentially call a competitor. You don’t want miss out on a job because you’re too busy to get to the phone. A remote receptionist service provides the coverage you need when you need it, so potential customers don’t fall through the cracks. No more risk of losing customers to voicemail—every caller is greeted by a live, cheerful person prepared to follow your custom instructions. And if you’re looking to hire subcontractors, remote reception is a solid asset. Receptionists will answer live when candidates call and gather or relay any info you need, so you can make an informed follow-up.

Keep current customers happy. When you’re on the go all day, you’re not always able (or in the mood) to answer the phone in your warmest customer service voice. But that’s exactly what a remote receptionist can do, no matter if you’re at a job site or with a customer. A remote receptionist service gives you a team of talented people dedicated to being friendly, professional, and above all, helpful—so callers are happy, and you look good.

Get more done, earn more money. Little interruptions can add up to a lot of lost (billable) hours. A remote receptionist connects only the calls you want and happily fields the rest, so you can focus your attention where it matters most. Some of the best services allow you to change your call-handling instructions on the fly, so wherever the day takes you, your remote receptionist team is always informed and equipped to handle calls to your exact specifications. With the freedom to focus, you’re able to accomplish more each day. And many services can be turned on and off easily, so you only pay for what you need.

Gain peace of mind. You’ve worked hard to build your business, and with a remote receptionist, you can actually enjoy the freedom of owning a business. Whether you’re on the road, at a job site, or taking a well-deserved break, you’ll rest assured knowing every call is handled by a customer experience expert. Best of all, a remote receptionist service provides that reassurance at a fraction of the cost of hiring an in-house employee.

Your customers depend on you for quality work, but they’re looking for quality customer service, too. A remote receptionist service can empower you to run your company more efficiently, and create great experiences for your new and current customers—helping you rise above the competition and build word-of-mouth buzz that drives referrals.

*Source: Invoca

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Webinar: Work Smarter, Not Harder, with a Remote Receptionist

It’s true, you’re busy. Between managing your business, developing new connections, and keeping up on the latest trends, your phone probably isn’t always top of mind. But did you know that, according to Invoca, 80% of customers say a positive phone experience is likely to make them a repeat customer?

As a small business owner, your phone means growth—and managing incoming calls can be tricky. A missed call can mean a missed opportunity.

A remote receptionist is your out-of-office employee of the month. A valuable addition to your lead development and customer service strategy, a remote receptionist ensures every call is answered promptly and professionally. It’s just like having an in-house receptionist, at a fraction of the cost.

In our free webinar you’ll learn how:

  • A remote receptionist service works
  • You can save money without sacrificing quality
  • You can gain the freedom and flexibility to work whenever and whenever you want

This webinar took place on January 24th but the knowledge lives on! Watch our recorded webinar below.

Watch Webinar!

The Power of First Impressions

This article was originally published on July 14, 2017 on Manta – Small business marketing solutions helping millions of businesses get found by more customers. Original article.

Don’t miss your chance to build trust with new customers. Make sure your first interaction is a prompt, positive introduction to your small business.

First impressions are one of your most powerful resources—or one of your biggest pitfalls. Those initial experiences a customer has with your small business are literally laying the groundwork for a foundation of trust. And that foundation of trust? It’s vital to ensuring a long-lasting customer relationship.

What happens in those first moments, for better or worse—from a phone call that goes to voicemail to a not-so-tidy lobby—gives your newest customers insight into their future experience with your business.

During those first moments, there are three questions your customers are asking themselves:

  1. Does this business care about its customers?
  2. Will I enjoy working with these people?
  3. Are they going to respond to my needs?

It’s critical that you answer these questions in those initial interactions because if you don’t, the customer is going to answer for themselves. You want a resounding, “Yes, absolutely!” for every one of these questions! That means thinking long and hard about where those first impressions occur, and examining these touchpoints closely. Is there room for improvement? Are you leaving any opportunities to surprise and delight on the table?

Most importantly, do customers experience confusion or discomfort at any point in the process? If so, immediately focus on those areas until that is no longer the case. After all, 78% of consumers have literally bailed on a transaction solely because of their initial experience!

And remember, we want our first impressions to form a foundation of trust and answer those three important questions. Confusion and discomfort are antithetical to trust (and certainly won’t make customers feel cared for), so don’t let those feelings creep in to those first interactions. Think of yourself as the guardian of trust in those first moments. Defend it with all of your might!

OK, so we know those first impressions are really important. That’s all well and good, but let’s get down to brass tacks here: What can you do now to ensure that your customers are experiencing a delightful first impression of your business?

Answer the Phone

Don’t let your phone go to voicemail during business hours—that causes confusion and frustration for customers trying to reach you. And avoid obnoxious phone trees at all costs. Keep in mind that 67% of customers have actually hung up the phone out of frustration with an automated system, likely moving on to a competitor who did answer their call.

Be Prompt

When responding to emails or messages, always do so as quickly as possible. If you’re not typically able to respond to emails or messages throughout the day, be sure to include an auto-reply or other communication so that customers know exactly what to expect (and, again, help avoid any confusion). A friendly “I’m busy at the shop until 3 p.m., but I’ll happily respond to your email as soon as I’ve closed up for the day!” goes a long way to reassure customers.

Use Positive Language

Can something as simple as word choice have a dramatic impact on a customer’s first impression of a business? It seems silly, but it’s true! The words you choose can significantly affect a customer’s experience. If you want a customer to walk away smiling after their initial interaction, replace negative phrases such as, “I can’t do that,” or “I don’t know,” with something a little more positive such as, “While I’m not able to do that, I would be happy to…” or “Great question! I’d be delighted to find out for you,” and see what happens. You just might be surprised at the results!

Be Human!

Wait, what? Yeah, I said it: Don’t rely on robots to take care of your customers. Chatbots, interactive voice response (IVR), and other forms of artificial intelligence software are fine, but they’re not delightful.

Humans crave connection and interaction—even if they swear they’d rather send a text—so be sure to satisfy that craving wherever you can. Bots are limited in their capacity to assist, and even as far as they’ve come, it’s always painfully obvious when you’re interacting with one. Don’t cut corners where it matters most: Ensure that your customers are getting an opportunity to interact with a warm, friendly human, and you will be well ahead of the game.

Masterfully crafting these initial interactions will set you up for long-term success with your customers. If you want customers to trust you—and ultimately to feel loyalty for your business—don’t let those first impressions slip by!

The Ultimate Cheat Sheet for a Winning Sales Deck

This article was originally published by Donan Griffit on July 6, 2017 on Startups.co – The world’s largest startup platform, helping over 1 million startup companies. More from Startups.

Recently I published “The Ultimate Cheat Sheet for Your Startup’s Investor Pitch Deck” and the response has been overwhelming! Thanks to all the readers and people who have reached out!

One of the main requests was “Can you please do a cheat sheet for a sales deck as well?” Yes! With pleasure.

Similar to an investor pitch deck — there is a specific “narrative,” a framework that just works! It’s because of the psychology of the human brain. You’ll find that the 2 frameworks are very similar, with some tweaks. So here we go:

The Best Kept Secret to Successful Sales

Think of a time that you went shopping and ended up buying way more than you intended to. What happened there? Most likely you encountered a salesperson that was REALLY good. The thing is, being good at sales DOES NOT mean being pushy! If you push, the customer will retreat. Psychology 101. What did that salesperson do to get you to buy so much?

They listened. They listened to what you wanted, what you didn’t want, they read your body language and above all — they EMPATHIZED. They made you feel understood — and when you were in that place, you became putty in their hands.

The key is doing it in an authentic way. Not just lip service.

The Framing of a Sales Pitch

The best way to get started when creating any type of pitch is to frame the listeners questions. And the frame for a sales pitch is:

  • Do you Understand my Need?
  • How Does Your Solution Benefit my Need?
  • How Does it Work?
  • How has it Benefitted Others Like me?
  • If I’m Interested — How do I Move Forward?

It’s as simple as that — answer those questions, in that order — and you’ve got the sale.

In our deck format we’ve boiled it down to 4 sections:

The Need — The problem, the challenge, the villain or the opportunity in their lives

The Solution — The “hero” of the story, what is your solution, how does it work?

Business Data — All the good stuff they need to know to validate you — your current status, customers, partners, success stories, differentiation, etc.

Vision for the Future — How will you move forward together? What does the roadmap look like? What are the next steps?

And finally, you can summarize with your biggest value proposition if you like.

Drilling Down the Slides


Now I’ll go through slide by slide and explain each one. You might notice some similarities to the Investor Pitch Deck and you would be right! This is good news because if you already have one perfected, the other one is just a matter of adjusting the story and gearing it to the right audience

1. Title Slide — One Line about what it is you do — go for the big vision statement — not What you do — WHY you do! Hit them in the gut with this

2. The Problem They’re Facing – Here’s the place to describe the gap /problem /challenge or missed opportunity that they are facing. This is best told as a story — you don’t want to come right out and tell them that they have a problem, use a bit more finesse — tell them about something that happened to a company like them because of the problem. People are motivated either by the carrot — something good that could happen to them, or the stick — preventing something bad from happening. Which is more motivating for your audience?

3. Trends – This is where you amp up your problem statement. You bring stats, trends, quotes, etc. that prove that this is a true problem and that existing solutions simply aren’t cutting it.

4. Solution — How are you solving this? Create a simple solution sentence: We’re doing X(solving a problem) for Y(for a specific audience) by Z(in a nutshell, what are you? A Platform /app /solution/tool/ etc.) and as a bonus, your secret sauce that is enabling you to do it This should be so simple that anyone could understand it — even if they don’t have a degree in computer science or engineering.

5. DemoCreate an up to five-minute demo showing off your solution — it could be a short film, screenshots, a screenflow (use Camtasia) or even a mock up. Guide them through a first time user experience and highlight 4–5 of the standout features. Make them go wow — but don’t overwhelm them with details. Bonus points if you can do a personalized demo to make them see how it could work for them.

6. Products/Offerings — If you have several different types of solutions or products under your main brand, this is the place to talk about them.

7. Benefits — Highlight the important benefits to your users (if this has already come across in the demo, don’t repeat) keep it at 6–8, no more. You might have 2 types of users. ie The business and their customers (users and end users), publishers and brands — you can list benefits for each. This is where you really want to show the value they will get by using you — i.e. cost reduction, increased productivity, few resources — but also unique benefits.

8. Current Status — What are the major milestones you’ve hit that show that you are a contender — which products have been released? Who are your big clients? Partnerships? Make them see that they are missing out by not being on board yet.

9. Use Cases — This is a good place to showcase how some of your clients are using your product/solution. What was the situation before they found you? What solutions were they using (if any)? And now that they are using you, what are the results?

10. Testimonials — Piggybacking on this, now that they have these amazing results, what are they saying about you? Try to get permission from your biggest champions to quote them about how much they love you and why! (This can potentially be combined with the Use Cases)

11. Unique Selling Points — What truly sets you apart from your competition? What’s your secret sauce? What do you have that nobody else out there does? You don’t need to do a competitive analysis, just state why you are the best solution on the market today.

12. Team — This is the place to make them feel that they are in good, capable hands. The executive team should show know how and experience and also highlight the roles that are more customer success oriented.

13. Future Directions — Any exciting additional features or products in the pipeline that you intend to work on later? Maybe this is just the first step in a much bigger vision! Give them something to look forward to!

14. Moving Forward — Now that they’re interested, what do the next few weeks/months look like? What’s the roll out time? Which resources or headcount need to be involved?

15. Pricing Model — This is an optional slide — you can keep it in back up, show it or just put it in a proposal.

Keep Improving as You Glide to the Win!

Sealing the Deal

At the end of the meeting, the iron is hot — so strike! Try to elicit at least one solid action item — a follow up meeting, a request for proposal, a pilot date — anything that captures the momentum. You are 20X more likely to sell if you capitalize the moment than if you merely follow up. Don’t let the moment pass you by!

You can always improve upon the deck as you start selling and see any unforeseen objections they might bring up. Take note of these and find a way to work them into the deck as you go, before they even come up. That is of course unless it’s a super specific objection that’s relevant only to a specific customer. Practice easily answering these objection questions without getting defensive, and watch them melt away!

Another important point — consistency of message across your company is crucial! Especially as you grow, you want all Sales and Business functions within your organization to be telling the same story, have the same visual look and communicate the same vision — make them all part of the process! This should also be reflected on your website and company’s LinkedIn profile.

Hope this was helpful! I’m here if you have any further questions or need any more support! Please don’t hesitate to reach out with any comments or questions. Good luck!