Your message matters—and so does the voice you say it with! There are more opportunities than ever for businesses to create meaningful connections with customers and people are being exposed to more advertising messaging than ever before. So, how can you stand out from the crowd to showcase your amazing product and top-notch service?
Your brand voice is more than a tagline and a logo. It’s an extension of your customer experience that inspires customer loyalty and word-of-mouth. No matter the size of your business, who you are and how you communicate with your audience is important.
Consider these three reasons why your brand voice can’t be ignored.
1. First Impressions
Whether it’s your family roots, your industry expertise, or your super friendly service, your brand voice speaks to what makes your business unique. Scattered or generic brand messaging can get lost in the crowd, so set yourself apart by creating a memorable first impression.
Use your brand voice to communicate a message that inspires enthusiasm, like your values or your company culture. The things you are most proud of about your business will draw a customer base that’s as passionate about your product as you are.
2. Lasting Connections
With so many marketing channels and unique best practices, it can be all too easy for a brand voice to become brand voices. Maintaining brand voice consistency across marketing channels allows your business to stay top of mind at all times. Your new marketing efforts will naturally recall your previous messages, creating a seamless blend of positive associations for your potential customers.
Your brand voice should convert your customers into brand loyalists by evoking that same memorable experience time and time again. From your website to your packaging, there are a myriad of opportunities to remind your customers what drew them to your business in the first place.
3. Ripple Effect
Your voice can turn brand loyalists into brand evangelists. By providing your customers with a brand voice to stand with, the same messages that you share with your customers will be repeated in turn to their friends, family, and coworkers. According to a study conducted by Nielsen, 84% of consumers say they trust recommendations from people they know. Word of mouth marketing remains a valuable marketing channel in the digital realm, and it starts with a shareable brand voice.
Your brand voice echoes beyond marketing messaging in digital, print, radio and other marketing channels. Be sure you’re creating a lasting impression that will resonate in your customer’s minds.
So ask yourself the question, does your brand voice resonate?