We’ve had the pleasure of working with Carol Beckerman, owner of Med Art, for the past six months. Med Art is a medical marketing and communications company focused on helping make an excellent first impression on customers. We were delighted to chat with Carol for today’s Client Spotlight!
Tell us a little about Med Art.
Med Art was founded more than 25 years ago as a medical illustration company providing accurate, yet attractive educational images to physicians, educators, medical device companies and textbook publishers. As our expertise broadened to include other media, Med Art evolved into a marketing communication firm supporting the healthcare industry. Throughout this metamorphosis the core concepts of medical illustration remain: present the most detailed and complex material in the clearest, most strategic manner without sacrificing an aesthetic sensibility.
Why did you choose to focus on the medical industry?
In high school I became familiar with the field of medical illustration, which combined my two loves: science and art. This led to a master’s degree in biomedical illustration and photography.
Why do you think marketing and communications are so important for healthcare professionals?
There is no profession/occupation that doesn’t need marketing communications, since it is through these efforts clients and potential clients come to know who we are, what we do and how we can serve them.
What is your favorite part of your job?
My favorite part is creative problem solving.
What’s the biggest change you’ve seen in your business since hiring Ruby?
Clients have acknowledged they have thought I’ve hired new staff, and that my staff seems to be doing a good job.
To learn more about Med Art, you are welcome to check out their website here. Thank you, Carol, for taking the time to chat!