Set Your Business Apart With Thoughtful Follow-Ups

customer follow up

I love giving gifts — and getting them, of course — but there’s something even more rewarding about receiving a warm thank-you in return. An honest expression of gratitude is an instant mood booster! What’s more, showing gratitude to your customers can make your company stand out — when it comes time to buy again, your customers will remember your thoughtfulness, and they’ll have a greater connection to you and your brand.

After interacting with clients and associates, take a minute to thank them for their time. It’s quick and easy to do, and might turn a potential customer into a raving fan! Here are three simple, thoughtful ways to follow up:

Follow up with an email.

After chatting with clients and potential clients, send a quick email to thank them, recap your conversation, and point them in the right direction. If you relayed a telephone number, web address, email address, driving directions, or, well, just about anything during your conversation, include that info in your follow up for easy reference. A post-conversation email is a great way to confirm an important date or meeting, and if you forgot to mention a helpful tidbit during your conversation, a friendly follow-up is the perfect place to include it.

Follow up on social media.

Social media sites like Facebook and Twitter are ideal places to acknowledge a great exchange. As a bonus, your online shoutouts may be a boon to an associate’s business. Posting a positive comment about a colleague on your company’s Facebook or Twitter account might draw your readers to that colleague’s business, and that makes for a powerful thank-you!

Follow up with a notecard.

Want to make a huge impact without a lot of effort? Keep notecards, envelopes, and stamps at your desk, and use ’em. It takes just a moment to pen a few thoughtful lines and drop a card in the mail, and when you consider the amazing impact this little gesture can make, notecards are a no-brainer. Don’t fret over crafting perfect prose – kind words and a personal touch are all you need to show a client you care:

I had a great time chatting with you today. Thank you! I hope you have a wonderful time at your daughter’s graduation! If you have questions or need anything, please give me a ring anytime.

Considering the piles of junk mail we’re all used to getting, a handwritten notecard is a powerful gesture, guaranteed to make your client’s day and show them your company cares!

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