Our Story

For more than 15 years, Ruby® Receptionists has served small businesses across North America, delivering exceptional customer experiences that build trust to win new business and foster customer loyalty.

Located in Portland, Oregon, Ruby has been giving small businesses a competitive edge since 2003 and has gained national recognition for its success, being named a FORTUNE magazine Best Small Company to Work for in the U.S., one of Inc.’s Best Workplaces, one of the 100 Best Companies to Work for in Oregon, and one of Oregon’s fastest-growing private companies for the past 11 years–more than any other company in the state’s history.

Ruby CEO and Founder, Jill Nelson

Inspired by our small business roots, Ruby Receptionists is committed to helping businesses grow through stellar first impressions and creating personal connections. After receiving rave reviews from our first customers on the positive impact our service has on business growth, we realized there was a clear desire for people to connect with one another. We’ve been building on this idea ever since.

Our mission is to preserve and perpetuate real, meaningful connections in an increasingly technology-focused, virtual world.

We carry out this mission by coming into work every day excited to deliver exceptional experiences. Our receptionists’ delightful service is further enhanced by our proprietary technology, resulting in highly personalized interactions that go above and beyond for our customers and their callers.

We see every call as an opportunity to make someone’s day, to make someone feel heard, and to build the trust that helps our customers win business.

Our five core values are how we deliver on this promise. Launched in 2009 during one of the largest economic downturns in recent history, this set of values changed Ruby forever.

Core Values

Foster Happiness

We’re a happy bunch, and we thrive on making others happy. Any interaction, however brief, is a chance to make a positive impression for our customers, so we put care into each detail, from the words we choose to our tone of voice. We believe happiness has a ripple effect: treat people with kindness, and they’re likely to share that kindness. For us, success isn’t measured by the number of phone calls answered, but the number of real, meaningful of connections made on behalf of our customers.

Practice WOWism

We’re about more than answering phones—we’re about creating experiences. We take every opportunity to anticipate needs and provide solutions before we’re asked. Nothing gives us a bigger kick than surprising and delighting our customers and their callers. We consider “fine” a four-letter word—our goal is “WOW!”

Create Community

When our customers win, we win. We understand what an honor it is for customers to trust us with their calls, and we’re privileged to be the warm, reliable voice their callers depend on.  We enjoy sharing our culture with customers, as well as hearing about their successes. Our customers don’t view us as faceless operators, but part of their team, and we view them as part of ours. We’re in this together.


We believe smart technology has the power to enrich personal connections, therefore improving and refining our service is a constant pursuit. If there’s a way to better the lives of our customers and help their businesses prosper, we’ll find it. “That’s the way it’s always been done” is not a reason to keep doing what we’re doing. Our innovation is fueled by the ideas, dreams, and goals of everyone on our team—customers and coworkers alike.


Change inspires us, and learning is a lifelong passion. We adapt, transform, and are energized by what lies ahead for our customers and ourselves. We’re risk-takers at heart, and each decision makes us wiser. In every choice we make, we’re driven by a desire to help our customers, callers, and coworkers flourish.

Anyone can answer a phone. But dazzling callers? That’s where we shine. We’ve made it our business to positively affect the lives of each person we interact with since day one. There have been lots of great memories made along the way, and here are a few of our favorites.

2003 — Ruby is born! Jill Nelson founds Ruby, originally as Worksource Inc.

2005 — Sockeye, a Portland-based creative agency, bestows us with a more fitting name: Ruby Receptionists. The cheery new branding reflects our bright, friendly receptionists—the reason so many love what we do.

2006 — Our Customer Happiness department is created, providing customers with their own specialized team to customize and adapt Ruby service to their needs.

2008 — Ruby earns the #13 spot on the Portland Business Journal’s “100 Fastest Growing Companies in Oregon”!

2009 — Ruby institutes our Core Values—Foster Happiness, Create Community, Innovate, and Practice WOWism are behind every action at Ruby! Grow will complete the set in 2012.

2011 — Oregon Business magazine names Ruby the #2 “Best Medium-sized Company to Work For in Oregon.” We also move into larger quarters in the LEED-certified Lovejoy Building.

2012 — Ruby is awarded the #1 “Best Small Company to Work for in the U.S.” by FORTUNE Magazine and Great Place to Work Institute.

2013 — Ruby opens a second location in Beaverton, Oregon.

2014 — After more than a year of scoping and programming, Ruby’s proprietary Beautifully Engineered Voicemail platform, or BEV, is launched. BEV offers clients unified messaging notifications, and greater accessibility through both our mobile app and online.

2015 — Rebuilt from the ground up, our redesigned mobile app debuts! The app includes expanded features, improved call management, and an updated design to provide a consistent and delightful experience.

2016 — Ruby continues its tremendous growth, moving its headquarters to a third office in the heart of Downtown Portland, as well as expanding its legendary service to include answering for Spanish-speaking callers and extended hours.

2017 — Ruby named one of Inc. Magazine’s Best Workplaces, recognized for its vibrant culture, deep employee engagement, and stellar benefits.

2018 — Ruby makes the Portland Business Journal’s Fastest Growing Private Companies list for a record-breaking 11 years!

Ruby's Awards

  • 2017 Double Lighthouse Award
    Portland Business Journal
  • Fastest-Growing Private 100 Companies
    Portland Business Journal (2007-2018)
  • Top 5 Best Small Business to Work For in U.S.
    Fortune (2012-2015)
  • Top 100 Best Companies to Work for in Oregon
    Oregon Business Magazine (2010-2017)
  • 2016 Growth Stage Company Award
    Oregon Entrepreneurs Network
  • 100 Best Green Companies in Oregon
    Oregon Business Magazine (2010-2013)
  • Top 10 Oregon Most Admired Companies, Across All Industries
    Portland Business Journal (2016)
  • 5th Most Admired Company, Technology & Technology Manufacturing
    Portland Business Journal (2017)
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