Ruby® Receptionists has roots in small business. We started as a small business driven by the desire to help other small businesses meet their goals. We value the vital contribution they make to our local economies, and work to help them flourish. In honor of Small Business Week, we’d like to share some of our favorite tips to help your business grow!
Invest in Thought Leadership & Build Your Brand
Buyers want to get to know products, and as a small business owner, you are a part of your product-package. People buy from people as a direct result of connecting with a message and a story—your story!
Potential customers need to have access to you, your brand, and your product before they can swoon over it. Focus your energy on where they spend their time. Position yourself as a thought leader by publishing articles, blogposts, or relevant photography on the Big 4 (Facebook, LinkedIn, Twitter, and Instagram) to reinforce your expertise in your field. Enhance your brand through prowess and accessibility.
While social media is a handy tool to showcase your product, don’t forget to share who you are and what your brand represents. In a high tech-world, creating space for personal connections helps your business stand out against competitors.
Speaking of Technology…
Invest in it—early! With today’s technology platforms and software-as-a-service options on the rise, leveraging technology in the growth of your business has never been easier, or more cost-effective. Content management systems, such as WordPress, make building and customizing your own website a breeze. If your business is service-based, consider integrating a scheduling program to simplify the process for your customers.
Is business ramping up? Implement a cloud-based CRM system to keep track of your marketing lists, potential customers, and new opportunities for growth. Pay close attention to where your best leads are coming from.
And on that note…
Ask for Referrals
Research shows that 91% of B2B buyers trust word-of-mouth marketing when making their buying decisions. Don’t wait for leads to fall into your lap—be proactive! Ask happy customers if they know others who could benefit from the product/service you offer. If you have fulfilled a customer’s needs, odds are they would be more than willing to share promising contacts with you!
In addition to seeking out referrals, keep a watchful eye on customer feedback sites such as Yelp and Angie’s List. If reviews are less than stellar, post a public response and take the appropriate measures to do right by your customer. Sincerity and follow through can work wonders in saving an impaired relationship—and impressing prospective customers.
Misses Calls are Missed Opportunities
After all your curating, marketing, and sales work, don’t strike out on making a connection with potential customers. Studies show that 72% of callers who reach an automated answer will hang up without leaving a message, often calling a competitor. While answering calls is critical to building trust with customers, having the bandwidth to pick up every time the phone rings may be problematic, especially for the small business owner. Trust your calls with Ruby® Receptionists, the live, remote receptionist service that turns rings into relationships! Ruby will delight your callers while you focus on doing the work you need to do to keep your business moving.
You don’t get a second chance to make a first impression.
Big or small, set goals and hold yourself accountable in meeting each milestone on the way to achieving them. A killer business plan means nothing if you don’t have follow through. In the planning process, consider where you want your business to be one, three, and five years ahead. As a small business owner, it can be easy to lose sight of your vision for the future when you’re just trying to get through the daily grind. Revisit your goals during the hustle and remember that thoughtful execution of well-laid plans is paramount to your success.
At Ruby Receptionists, we pride ourselves on being an extension of your team, helping your business to grow and thrive.