“Have you heard from Ruby?”
“Ruby will take care of that.”
These are common phrases around Wall Street Greetings this time of year, as Ruby is a friend and teammate as we barrel through our busy holiday season.
Our office has a relationship with Ruby, and we’re confident she extends that relationship to our customers.
During the holiday season, more than ever, reaching out to customers and clients to build relationships is important. So right now, you’re probably wondering how to appropriately express your appreciation to your clients.
Like Ruby, Wall Street Greetings specializes in helping companies build and maintain effective relationships with their customers. We know how effective a simple message delivered at the right time can serve in strengthening relationships and making your business stronger.
Here are some of our tips for using cards to build more effective relationships with your clients and your employees.
Order now for the holidays. Don’t wait until the last minute. Order your cards early to ensure a great selection and to leave plenty of time to get your cards ready to mail early in the holiday season. Ideally, your cards should be in the mail no later than mid-December to ensure delivery before the holidays.
Choose a card that reflects your company’s image. Imprint your company’s logo inside the card and on the envelope. Adding a pre-printed personal message is also a great touch, but don’t underestimate the power of a brief hand-written note. Knowing that you took the time to add a personal note will impress your clients—especially during the busy holidays.
Be personable, not pushy. Don’t turn your holiday cards into a marketing opportunity. Keep your message simple, sincere and focused on your customer.
Remember your team. Every year, we see more smart companies using cards as part of their employee engagement plan. Remember your employees at the holidays, their birthday, or their company anniversary—or just drop them a note for a job well done.
Think beyond the holidays. Clients also appreciate being remembered on their birthday and other personal milestones. Keep a supply of high-quality birthday cards, thank you cards and notecards in your office. That makes it easy to reach out. Encourage other members of your team to do the same.
Using greeting cards is a simple, cost-effective way to build a customer-focused company culture. Try it! We know you’ll see the payoff in happy customers, engaged employees and higher profit margins!
Mary Ellen Harden has an expansive collection of recognized greeting card art. In 2009, she attended the industry acclaimed Louie Awards in New York City as one of three finalists in the holiday greeting card category. Harden has also been recognized as a Trendy Finalist at the National Stationery Show. As president of corporate greeting card company, Wall Street Greetings, she works in branding, concept management, design and marketing, creating cards for some of the nation’s most prestigious Fortune 100 firms.