Keeping the Personal Touch in the Virtual World

In this day of virtual offices and remote receptionists, there’s a chance you’ve never met your assistant face to face, much less your clients. But even in this virtual era, personal relationships are still at the core of business success. With only 5% of our clients located here with with us in Portland, Oregon, maintaining personal relationships can be a challenge.

Here a just a few of the things we do to remind our clients just how much we value their business and root for their success:

  • Send personal notecards. The typed letter sent by facsimile may be a thing of the past, but a hand written personal card will never go out of style. We can think of at least 100 reasons to send a personal card, but that will be for another post (stay tuned!).
  • Celebrate their success. When speaking with our clients, if we hear of a baby being born, a big case won, a daughter getting engaged, or an award being accepted, it’s time to celebrate. A congratulation note is sent from our entire staff.
  • Thank them. A lot. At Ruby, we make sure no one falls through the cracks by thanking every single client when they sign up, at two weeks into service, at six months, at the winter holiday season, and at every anniversary.  Sometimes it’s with a call, sometimes it’s with a gift. And yes, sometimes it’s with a personal notecard. We appreciate our clients and want to make sure they know how important they are to us. (If you are a current client reading this, I’d like to take this opportunity to say “Thank you for your business” right now!)

These small practices, when instituted on a regular basis, help Ruby keep that personal touch with our long distance clients.

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