Jimmy Fallon writes weekly thank you notes

If you’re interested in creating lasting connections with customers (and who isn’t?), handwritten notecards can help you get there. A handwritten note is impactful because it’s rare. Consider all the junkmail and bills that pass through your mailbox each week. Other inboxes are just as bad: you likely receive more emails and texts than you’d care to count. Now, consider the number of handwritten letters or cards you received recently. Pretty big disparity, right?

And what about staying power—do you ever stick junkmail on your fridge? Pin emails to your wall? Proudly display any texts on your mantle?

Yep, handwritten notecards are just more meaningful.

Here’s how to get in the habit of sending notecards:

Stock your desk. Snag some cards, envelopes, stamps, and a nice pen, and keep them handy. If you’re budget-conscious, scan sale bins at stationary stores or buy blank notecards in bulk. When that grateful mood strikes, you’ll be ready!

Make time. Penning a three-sentence notecard is not a time-intensive activity. So why don’t we do it more often? Probably because we don’t schedule it. Set aside time each week (or each day, or month, or whatever works for you). Then, get to writing!

Make it personal, if possible. A notecard is a way to create a stronger relationship with a customer, so take what you know about that customer and build off of it. Any tidbit your customer has shared will work: an upcoming vacation, an impending deadline, favorite movie. Whatever you know about your customer, reference it!

Focus on gratitude. Even if you don’t know much about your customer, your notecard can make a difference. An expression of heartfelt gratitude is sure to brighten your customer’s day (and set your company apart from the competition):

Thank you so much for calling the other day! It was wonderful to chat with you, and I hope I was able to help. Please feel free to call me anytime.

Now I’d put that notecard on my fridge. Wouldn’t you?