Love is a powerful motivator. You’re loyal to those you love, and give them the benefit of the doubt when they make a mistake. The same holds true when you connect with your customers on an emotional level! Like any healthy long-term relationship, love and trust are at the heart of good business.
Three ways you can start fostering meaningful connections with your clients:
- Be kind and genuine. Greet your customers by name when they visit your office. Smile when you chat with them on the phone. Take a real interest in their life, and ask them how their family is doing or how their vacation went. Remember, your customers are people, too!
- Send a notecard or surprise them with a thoughtful gift. These days, junk mail and bills take up most of our mailboxes. Imagine your client’s delight when they open it to find a handwritten notecard or care package based on your conversation!
- Give them what they don’t even know they want. Listen for ways to anticipate their needs; have your conference room stocked with things they might need before they get to your office. if your client sighs or hesitates, recommend an alternative. Hear a tickle in their throat? Offer a glass of water! Follow up your phone call by sending an email with information they might need. There are hundreds of ways you can help, even before they ask!
When your clients love you, they’ll shout it from the rooftops — or write a blog post about you!