How to Look Bigger as a Solopreneur

Bigger companies may have more resources, but there’s no substitute for personable service. Customers like to do business with people they like and trust! These days, technology is leveling the playing field and the “little guy” can stand out by providing WOW-worthy customer experiences.

First impressions are priceless.

There’s truth to the saying, “You never get a second chance to make a first impression.”

How do your customers first interact with your business? Through your website? A phone call? You next big client may opt not to leave a message if he reaches voicemail and instead call one of your competitors. Put systems and training in place to ensure each of these initial touchpoints are welcoming and helpful.

Timeliness WOWs.

Responding quickly to calls and emails gives the impression that you’re larger. But just because you’re a one-man show, doesn’t mean you can’t have a little help.

You might not always be able to get to the phone, but these days, virtual receptionists can promptly answer your calls, answer frequently asked questions, connect calls to wherever you are, and set great expectations when you’re away. Virtual assistants can keep your calendar and respond to simple emails. You can even outsource your marketing. These services may not add more hours to your day, but they can help you focus on what you do best!

Personalization works wonders.

As Savor the Success founder Angela Kim says in Entrepreneur, “Clients don’t necessarily want ‘bigger.’ They want to feel taken care of.”

Getting to know your clients on a personal level will show your clients that you genuinely care about their concerns and are willing to go to bat for them — something that’s increasingly hard to find in this increasingly disparate, technology-focused world.

Small companies that treat their customers like human beings will win out every time!

Photo by Flickr user andrechinn