Running a business means different priorities are constantly competing for your energy (and your budget).

It’s hard to know what to focus on, what endeavors will gain the most ROI, and what will have the most significant impact on achieving your business goals. 

But when it comes to pleasing and keeping your customers, the answer is clear — they want prompt, personal service — and many are not currently getting it. 

1. Customers expect (and want!) to reach a real person.

65% of people would prefer to reach a business by phone.

Think about the last time you needed to call a business. What feeling did you have while the dial tone rang? Was it dread that you would have to get through a gauntlet of automated options before actually talking to a real person? If so, you’re not alone. 

Customers want to talk to a real person when they pick up the phone. Unfortunately, this experience has become increasingly rare. 

2. You will stand apart from your competition.

Another rare experience? Receiving excellent customer service

You know how essential it is to differentiate yourself from your competition. Imagine how much more likely a customer will be to want to do business with you again if they’ve received fast, friendly, helpful service when reaching out.

3. Your customers will be more satisfied.

Customers whose needs are attended to promptly are happy customers. And happy customers stick around. 

Increasing your customers’ satisfaction leads to long-lasting relationships, which are the best for your bottom line, since acquiring a new customer costs five times as much as retaining a customer that you already have.

4. Word of mouth referrals will increase.

Word of mouth is the best advertising money can’t buy

And good news travels fast. Give a customer excellent and helpful service, and you have just created a brand new advocate, ready to spread the word about their experience with your business. 

A word of mouth (WOM) referral is more meaningful than any exposure to new customers you could buy, as 92% of consumers trust recommendations from people they know over any other form of advertising

No matter what your business’ value proposition, or what your goals are, focusing on delivering better, more personal service will help you achieve them faster.

Curious to learn more about the value of meaningful connections for your business? Download your copy of The ROI of Personal Connections today!

 

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