When you’re evaluating a service that will impact your entire family, it’s a good bet you want that company to be warm, personable and available when you need them. Brian Greenberg understands the importance of having a real, caring person answer customer calls—which is why his company, True Blue Life Insurance, signed up for Ruby.

Brian Greenberg

1. Tell us a little about True Blue Life Insurance.

True Blue Life Insurance is a direct-to-consumer life insurance agency. We quote life insurance rates on our website and then act as the customer’s broker in getting a policy. We sell life insurance in all 50 U.S. states and currently sell more than 1,000 policies a year.

2. Why did you choose to work in the insurance industry?

I started working for MetLife Insurance Company back in 2002 as an insurance agent. I liked the idea of starting my own business with unlimited earning potential. I quickly found selling life insurance to people without families is a very hard sale to make. I needed some way to get the customers to come to me, which is when I decided to quote and sell insurance online.

3. What is your favorite part of your job?

I enjoy helping families get the life insurance they need to protect their loved ones. I ask every client for feedback on our service and nothing makes me happier than a satisfied customer. I spend most of my time working on the quote engine I have built for the website. My goal with the engine is to answer every question a customer may have so when they contact me, they already know exactly what they want to purchase.

4. Why do first impressions matter in your business?

With an online business first impressions are everything. The look and functionality of my website is pivotal. Second to that, it’s important to make a great impression when a customer calls my company. I need to make sure my customers are greeted with a happy and knowledgeable person. It’s also important to make sure someone is available to answer a customer call. When a sales call is not picked up by a real person, the chances are we will lose that customer to a competitor.

5. What is the biggest change you’ve seen in your business since hiring Ruby?

The first thing I noticed was increased sales from incoming phone calls! We had been missing out on thousands of dollars a month because our staff was too busy to answer the phones. The second thing I noticed was how happy our agents were. When a customer was transferred to us they were in a good mood and ready to buy. The reps at Ruby do such a good job that by the time the calls are transferred to an agent, a level of trust is already established.

6. What do you like best about working with Ruby?

Every time I get a transfer from a Ruby employee I am greeted by a happy and friendly person. This is so important to a business in any market, to have the frontline person on the phones to be friendly and knowledgeable. The customer support is amazing and choosing Ruby Receptionists has been one of the best decisions I have made for my business.

Thank you Brian for sharing your Ruby story! Are you a current Ruby client interested in writing about your Ruby experience? Let us know by emailing social@callruby.com.