The connections humans make with each other come in all forms—where we live or grew up, what we do for living, our passions and interests, etc. These are the obvious connections, ones we share openly with each other. Making a deeper connection, however, often means looking for the subtle cues—a talent at which Rubys excel.
Dear Dr. Ruby,
What sorts of things can I do on my end to optimize my use of Ruby? Are there any settings or updates I can use to make sure I’m getting the most bang for my buck? Are there services you offer I may not know about?
Your company’s telephone greeting is likely the first point of contact for many potential customers. With so much riding on this first interaction, it can seem like a tall order to craft a greeting that both gives repeat callers the warm fuzzies and shows first-time callers you’re someone they want to do business with. After all, a greeting that does all that surely includes a more than few words—a couple of quick paragraphs, perhaps?
These days, it’s common to view email marketing solutions through the lens of lead generation and brand promotion. The cold hard truth is the days of simply emailing your entire customer and prospect list are coming to an end. Gary Vaynerchuk, CEO of VaynerMedia and long-time critic of automated email blasts, recently eviscerated one such company for sending bulk, unsolicited and impersonal email.
One of the most delicate moments in a customer’s lifecycle is the time between their first exposure to your business and when they make a purchase. For many services, this is known as the customer onboarding process, and it’s important to spend time designing this process to be simple and transparent.
In my opinion, there are few things more satisfying then shaking out my freshly washed, still warm from the dryer clothes and getting a waft of that wonderful clean smell. Fortunately, I’ve found two people who agree with me. Ruby clients Sue and Steve Hills have turned the satisfying feeling of a clean load of laundry into a profitable and rapidly growing business with their company A.B. Laundry.
Guiding is one of the first skills our receptionists learn, and it’s a tool they use during nearly every call. When you guide a caller, you explain what you’re doing and why, provide context, and determine the direction of the call. That may sound complex, but often, a well-placed question or two is all it takes to guide a caller.
“Dream Big. Start Small.” That’s the motto of the 2015 National Small Business Week, and we are celebrating our clients who live that motto every day.
ActivityRez has been a Ruby client for more than three years, and we’ve seen them grow a great deal in that time. We chatted with Marketing Manager Michael Folling about ActivityRez’s work helping small businesses in the tourism industry. Continue reading
Ruby has been cheerfully answering calls for Happy Hamster Computer Repair, and its parent company, IT Assurance, for just under three years. We’re delighted to share our interview with Zac Cramer, C.O.O., and his passion for the IT industry.
Tell us a little about I.T. Assurance.
In an increasingly digital world, it can be tough to reach through the miles of telephone line and Internet cable to truly connect with another person. Yet, when that connection is made, the impact can be magical.