One of the most joyful things about being a Ruby is connecting with our amazing clients on a daily basis. We like to think of ourselves as part of their team, and in many cases, come to know them as part of the Ruby family! One receptionist has gone above and beyond to show her love for our clients. Throughout her travels, Sara-Lee has WOWed our clients by taking the time to visit them in-person! I chatted with Sara-Lee about her experience and the excitement of seeing clients in their element.
We’ve had the pleasure of answering calls for Drake Law, PLLC, since October 2014. We’re excited to share our interview with owner and attorney, Lindsey Drake, in today’s Client Spotlight! Continue reading>
Vacation season is here—time to kick back, relax, and reply to client emails from a new and exotic location. Wait—what? No! Cut the proverbial cord with your work email account during your next getaway. A thoughtful autoresponder can give you peace of mind while you’re miles from your desk! Follow these guidelines to keep your clients happy and informed when you can’t reply right away:
Your tone of voice quite literally sets the tone for each call you answer. By speaking in a warm, friendly tone, you encourage callers to be friendly in return. This episode of Paging Dr. Ruby focuses on three basic components of tone: pitch, rhythm, and emphasis.
The connections humans make with each other come in all forms—where we live or grew up, what we do for living, our passions and interests, etc. These are the obvious connections, ones we share openly with each other. Making a deeper connection, however, often means looking for the subtle cues—a talent at which Rubys excel.
Dear Dr. Ruby,
What sorts of things can I do on my end to optimize my use of Ruby? Are there any settings or updates I can use to make sure I’m getting the most bang for my buck? Are there services you offer I may not know about?
Your company’s telephone greeting is likely the first point of contact for many potential customers. With so much riding on this first interaction, it can seem like a tall order to craft a greeting that both gives repeat callers the warm fuzzies and shows first-time callers you’re someone they want to do business with. After all, a greeting that does all that surely includes a more than few words—a couple of quick paragraphs, perhaps?
These days, it’s common to view email marketing solutions through the lens of lead generation and brand promotion. The cold hard truth is the days of simply emailing your entire customer and prospect list are coming to an end. Gary Vaynerchuk, CEO of VaynerMedia and long-time critic of automated email blasts, recently eviscerated one such company for sending bulk, unsolicited and impersonal email.
One of the most delicate moments in a customer’s lifecycle is the time between their first exposure to your business and when they make a purchase. For many services, this is known as the customer onboarding process, and it’s important to spend time designing this process to be simple and transparent.
In my opinion, there are few things more satisfying then shaking out my freshly washed, still warm from the dryer clothes and getting a waft of that wonderful clean smell. Fortunately, I’ve found two people who agree with me. Ruby clients Sue and Steve Hills have turned the satisfying feeling of a clean load of laundry into a profitable and rapidly growing business with their company A.B. Laundry.