A little question like “What are you up to this weekend?” can be a way to break the ice, make casual chitchat around the watercooler, or learn a bit more about an acquaintance. And as Ruby® Receptionists employee Geneva learned, it can be a jumping-off point for a WOW-worthy surprise.
If you’re a small business owner in the United States, you probably understand the value of communicating with your potential and current clients in English. But did you know the U.S. is home to the second-largest Spanish-speaking population in the world? With more than 52 million Spanish-speaking residents, we outnumber Spain—only Mexico exceeds us. In fact, our Spanish-speaking population is expected to grow substantially, with the U.S. Census estimating 138 million Spanish speakers by 2050—the highest in the world. For small businesses striving to grow, communicating in English and Spanish can be a big opportunity to gain customers.
For the Ruby team, making connections with clients never ceases to be rewarding, and we love following a friendly conversation with a handwritten note or carefully chosen gift. But when our clients take the time to surprise us with a note or gift, we’re truly honored. We know workdays can be wild for the small businesses we serve, and our clients’ precious time is in high demand.
Small Business Week is the perfect time to brush up on customer service, and these popular blog posts from The Watercooler archives are a solid place to start. Check out our compilation of reader favorites:
Does the thought of answering your own phone make you a little anxious? Are you energized by data, facts, and figures—but not people? Are you looking for relief so you can focus on the work you’re most passionate about? If you’ve been nodding your head while reading along, it may be time to consider outsourcing your call answering.
When your company’s mission is to produce customized, unique experiences for your customers, it’s important to deliver personalized service from the outset. For Nick Gray, Founder and CEO of Museum Hack, great first impressions are a business necessity. That’s why he relies on Ruby.
Museum Hack provides renegade tours at the world’s best museums, telling the untold stories of the art and artists, juicy gossip about the museum, and hosting activities in the galleries like “Buy, Burn, Steal,” where guests choose their favorite (and least favorite) pieces. All tours are customized on-the-fly to include the pieces Museum Hack guides are passionate about, not necessarily the most famous or most expensive pieces. Their goal is to make tours fun and engaging, overcoming the dreaded “museum fatigue.”
Did you know that since 2011, U.S. businesses have seen a 130% increase in calls from folks searching on their mobile phones? This is great news for small businesses who are often located nearby—which means it’s a great opportunity to up your customer service game and truly set your business apart! Ruby client Debbie noticed this trend and asked:
“I’m getting more calls from folks who find me using search or maps on their phone. Since they often seem to have different needs than other callers, do you have any tips on how I can create the best experience for them?”
I think we can all agree customer service is important. Statistic after statistic has shown consumers are willing to spend more on a service or product if they believe it will result in a better overall experience. Yet, there seems to be a key component of the customer experience movement being missed in the discussion—the importance of delivering consistently great service.