Create a Workplace Sanctuary in 7 Simple Steps

introHave you ever walked into a messy room and immediately felt stressed or overwhelmed? It’s amazing how environment can so easily affect your frame of mind. Often, we are so focused on taking care of business we neglect to make ourselves comfortable first.

Here at Ruby, we have the opportunity to personalize our own individual spaces as a way of Fostering Happiness and Creating Community. After speaking with several members of my team, I discovered most feel being able to surround themselves with things that matter to them has a great impact on their morale. If you’re looking to improve your—or your team’s—productivity, we have seven simple steps to help you maximize the full potential of your work space.

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The 5 P’s of Leadership For Small Business Owners

Hand holding letter P

“What does it take to be a good leader?”

Leadership is the most common concern of the business owner, no matter if they have one employee or a thousand. However, the scope, span and ways in which leadership tactics are applied differ between a Fortune 500 CEO and small business owner. After 25 years of teaching, coaching, speaking and engaging audiences with the question of what it takes to be a good leader, I’ve found the answers to fit into five simple words—the 5 P’s.
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Ruby Achieves Eighth Consecutive Year As a Fastest Growing Company in Oregon

Ruby Team

For the eighth year in a row, Ruby has earned a spot among the 100 Fastest Growing Companies in Oregon. Growth is an important part of the Ruby culture—so much so, it’s one of our core values. When we added “Grow” as our fifth core value in 2012, it was our way of expressing our willingness to take on new challenges—to take risks, adapt to change, and learn from our mistakes. The addition of this value has guided our company on a path of purposeful growth, one focused on delivering exceptional experiences for our clients and our team.

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Conversation Makeover: Crafting the Perfect Greeting

ThinkstockPhotos-147518752

Your company’s telephone greeting is likely the first point of contact for many potential customers. With so much riding on this first interaction, it can seem like a tall order to craft a greeting that both gives repeat callers the warm fuzzies and shows first-time callers you’re someone they want to do business with. After all, a greeting that does all that surely includes a more than few words—a couple of quick paragraphs, perhaps?

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How to Use Email Marketing to Delight & Retain Customers After the Sale

Customer Service Through Email

These days, it’s common to view email marketing solutions through the lens of lead generation and brand promotion. The cold hard truth is the days of simply emailing your entire customer and prospect list are coming to an end. Gary Vaynerchuk, CEO of VaynerMedia and long-time critic of automated email blasts, recently eviscerated one such company for sending bulk, unsolicited and impersonal email.

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Designing a Complete Customer Experience: Make It Easy To Start

From Point A to B

One of the most delicate moments in a customer’s lifecycle is the time between their first exposure to your business and when they make a purchase. For many services, this is known as the customer onboarding process, and it’s important to spend time designing this process to be simple and transparent.

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Client Spotlight: AB Laundry

A.B. Laundry & Mats

In my opinion, there are few things more satisfying then shaking out my freshly washed, still warm from the dryer clothes and getting a waft of that wonderful clean smell. Fortunately, I’ve found two people who agree with me. Ruby clients Sue and Steve Hills have turned the satisfying feeling of a clean load of laundry into a profitable and rapidly growing business with their company A.B. Laundry.

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WOW Story of the Month: The Power of Listening

Troy

At Ruby, we strive to acknowledge a caller’s unique experience and needs in every interaction. The importance of this increasingly rare human connection is often at its most apparent when we have the opportunity to speak with callers who are going through deeply emotional moments in their lives. It is in these moments that a Ruby truly shines, and our WOW story of the month is a perfect example.

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